Consumer Buying Behaviour Towards Khadi Fashion Wear

Studies to examine the perceived authenticity of Khadi Bhandars selling fashion wear are scarce. There has been research on textiles, but very few studies have examined consumers’ buying patterns, especially for Khadi, an authentic Indian material. This study focuses products, and it looks at elements that impact consumer behaviour products. The participants included people who purchased textiles wear. Store atmosphere, attitude towards considered as predictor variables. Exploratory factor analysis a structural equation model were used analyse data. store atmosphere is found substantial influence authenticity, intention buying. An individual’s significantly influenced their intention, behaviour.